NOURISH/D WELLNESS
Healthy living collides with branding
Written by Anton Kirindongo
It was a distinct pleasure to collaborate with Nourish/d Wellness and the n/volve collective to capture a visual narrative that reflects the heart of Kimberly Johnson’s mission-driven brand. Kimberly, a dedicated dietitian and advocate for holistic living, embodies a lifestyle centered on nourishment, vitality, and authenticity. During our time together, we had the opportunity to enjoy her acai bowl creation—an energizing, nutrient-rich, and refreshing bite—as we captured her essence both behind and in front of the lens.
This project also marked a meaningful reunion with Nicole Martinez, founder of n/volve collective. Nicole and I first connected over five years ago in Miami, where we collaborated on various high-profile publications and luxury brand campaigns. Her evolution into a powerhouse creative strategist and brand architect has been inspiring to witness. Through n/volve collective, she now leads a studio that specializes in bespoke branding and web development—empowering entrepreneurs to visually communicate their story with clarity and impact.
Together, Kim and Nicole articulated their vision with exceptional clarity, and I’m incredibly proud of the final result. You can explore the project here: View the Nourish/d Wellness Visual Campaign.
As a photographer and visual artist, I’m constantly reminded through collaborations like these of the immense value that intentional creative work brings to branding. Visual storytelling is not merely about aesthetics—it is a powerful vehicle to communicate identity, evoke trust, and connect with one’s ideal audience. In today’s oversaturated market, photography is often undervalued, yet the distinction between a seasoned professional and a hobbyist becomes clear when strategy, style, and substance align.
I hope this entry encourages brand builders to invest in imagery that speaks volumes—because a strong visual identity can open doors, spark dialogue, and ultimately shape how your story is told to the world.
